2B: Communications and Advocacy

Communicating who we are, what we do and how we do it is key to getting engagement at all levels. This Section is included in Phase 2 as being able to articulate what the Cluster is doing and who are the partners in an easily shareable format is essential and will save time and energy when dealing with other stakeholders. Included here are examples of simple factsheets, examples of other visual ‘dashboards’ and graphics which quickly and easily convey information about the Cluster and its activities. It will also give recognition to partners and so reinforce their desire to participate. Going further, are broader guides on communication and advocacy issues. For more standard templates and guidance refer to the GSC website – (https://www.sheltercluster.org/resources/library/communication-and-advocacy).

2Bi: GSC Factsheet Guidance & Ethiopia Factsbeet Example 2016. On a quarterly basis the Factsheet is prepared for each Cluster and sent to the respective lead – UNHCR, IOM or IFRC.
2Bii: Ukraine 2015 – About the Shelter Cluster. A simple one-pager that highlights the purpose and structure of the Cluster but also ‘what it can do for you’. Not all actors will be familiar with Cluster system, especially local partners and Government stakeholders so a simple one-pager in the working language and the local language is recommended. Also included is the WORD template from the GSC.
2Biii: Somalia Cluster Bulletin 2012 & Ethiopia Cluster Bulletin 2017. These two to three-page bulletins provide a snapshot and update of the Clusters as well as achievements and were produced outside of the mandatory GSC Factsheet timings. Useful to keep the Cluster’s activities in the media and also enables partners to get involved.
2Biv: Nepal 2015 - Key Messages. A simpler format than the Factsheet or Bulletin approach documenting and compiling Key Messages can significantly aid communication with stakeholders and quickly become a backbone of the document that are sent to new partners and donors as part of an orientation or induction process.
2Bv: S Sudan 2014 - Graphical Representation & S Sudan 2014 - Visual Representation. Heavy text and long prose can deter some audiences. These two examples from South Sudan are very visual and quick to digest.
2Bvi: GSC 2014 - Communications and Advocacy Strategy for the Global Shelter Cluster 2013 – 2017. This Strategy contextualises why we communicate what we do and links it with the three GSC objectives on Communication and Advocacy and how country level work contributes to the shared goal.
2Bvii: ODI 2005 - How to Write a Communication Strategy. This very simple guideline from the RAPID team of the ODI (https://www.odi.org/publications/5186-planning-tools-how-write-communications-strategy) acts as an aide memoire when trying to communicate key messages or issues from the Cluster.

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