V/A No.39/2014 Senior Private Sector Fund-Raising (PSFR) Assistant (Digital Content Coordinator)

United Nations High Commissioner for Refugees (UNHCR)

Representation in Thailand

Vacancy Announcement no.39/2014

Internal/External Circulation

Availability of the Post: 01 January 2015

UNHCR is the UN Refugee Agency and takes the lead in providing international protection for 50 million refugees and displaced people worldwide.

Private Sector Fund Raising (PSFR) is a fast growing global division with offices in 14 countries across the world. By end of 2014, PSFR will recruit over 250,000 new individual private donors and our ambition is to quickly grow in size, scale and global reach.

“Digital First” is the key strategy to drive donor recruitment and engagement from 2015 onwards. PSFR Thailand aims to innovate into this new channel that demonstrates as yet untapped potential for growth.

We are now looking for a highly motivational and driven digital content expert to join the rapidly expansion team.

Under supervision of her / his direct supervisor, the incumbent’s responsibilities will include:

Duties and Responsibilities

Digital Media Content

•         Maintain and manage the UNHCR Thailand website content, ensuring that is accurate, fundraising friendly, the branding is maintained, and that the messaging, features and functionality are appropriately presented.

•         Coordinate, implement and monitor UNHCR Thailand’s content across social media channels including Facebook, Twitter, Instagram, YouTube and other upcoming digital platforms to support the organisation’s overall marketing and communications objectives.

·         Conduct an ongoing website audit to ensure that content is up to date and appeals are current.

·         Actively responding to queries and comments from followers on the UNHCR Thailand social platforms.

·         Manage UNHCR Thailand’s social media assets.

Digital Media Monitoring

•         Setting up tagging and tracking systems for digital campaigns

•         Monitor the reporting and analysis system of the website, social and digital marketing such as Google Analytics and social media reporting tools.

•         Be across trends in the social media space, review best practice and make recommendations on how to improve UNHCR Thailand activity based on this knowledge.

Digital Media Development

•         Assist in the development of new initiatives for the UNHCR Thailand website, including optimizing the website for mobile and tablet formats.

•         Use knowledge of SEO strategies to develop new content for the UNHCR Thailand website plus re-use existing content as needed.

•         Develop social media strategy in conjunction with Digital Fundraising Manager.

•         Drive implementation of social media strategy.

•         Support other business units with digital campaign elements where required.

•         Develop and maintain a multimedia library including photos, video and sound clips.

•         Assist in the development and implementation of UNHCR Thailand’s digital strategy.

•         Undertake any other projects as instructed by the Digital Fundraising Manager.

Qualification Requirement:

Applicants must be Thai national only. 

Education and Skills:

•         University degree in one of the following areas: Communication, Marketing, New Media, or Public Relations.

•         At least five years work experience including two years of digital/new media content or similar role work experience.

•         Comprehensive knowledge of digital communication, digital media monitoring and analyzing, current trends and innovations in digital media, and excellent web (Content Management System) skills.

•         Ability to engage supporters with interesting and current content.

•         Experience with link building, content marketing and content creation strategies.

•         Strong copywriting and editing skills, including experience creating SEO optimised content.

•         Understanding of SEO strategies

•         Excellent understanding of the capabilities of free and paid SEO tools.

•         Solid understanding of the social media space and across the latest trends.

•         Ability to recommend activities/campaigns in the social media space to drive engagement rates.

•         Experience with basic image editing and video production

•         Advance computer skills, including all Microsoft office products.

•         Advance knowledge of Content Management System

•         Proven abilities in communication and fundraising.

•         Commitment to refugee cause is preferable

Languages: Fluency in Thai and English (both written and spoken)

Please submit your Motivation Letter, P.11 and resume indicating the vacancy number and the position title to THABAHR@unhcr.org

Applications will not be acknowledged. Only the successful candidate will be notified of the outcome of the selection process.

P.11 form can be downloaded from: http://unhcr.or.th/sites/default/files/p11.doc

Distribution:

•         UN organizations in Thailand

•         Specialized Agencies

•         Diplomatic Missions

•         International NGOs

•         Non-government Organizations

•         Embassies