Syracuse media library

Developing successful social media plans in sport organizations / Jimmy Sanderson, Christopher Yandle

Livre

Sanderson, Jimmy

Edited by Fit publishing. Morgantown - 2015

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media. Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. "Developing successful social media plans in sport organizations" is beneficial to industry professionals and is a useful classroom resource for sport management and sport communication faculty and students. As additional resources, the text also includes case studies and input from athletic administrators, coaches and athletes.

• Contains
• Subject
• Description
• Work